E3 2018 is underway and after all of the press conferences were said and done, we would say Nintendo has a few distinct advantages over the Press Conference strategy seen by EA, Xbox, Bethesda, Ubisoft, & PlayStation – their format. Say what you will about the games they showed, but, the Nintendo Direct has proven to be a powerful weapon in Nintendo’s arsenal. So powerful in fact, that Square Enix tried to steal it, Sony failed to oppose it with a more traditional approach, and everyone else couldn’t accomplish as much with the same amount of time. Not to mention the fact that unlike Nintendo, they don’t have a Direct of their own to look forward to in the lead up to future conferences. Was Nintendo on to something? Is E3 in trouble?